Coach New York For Men, Launched in 2017 and featuring actor James Franco as the face of the fragrance, Coach for men is meant for the modern man. This sophisticated cologne starts with citrus top notes of pear, bergamot and kumquat and then blends perfectly into middle notes of cardamom, geranium and coriander. Base notes include ambergris, Haitian vetiver and suede. The woody scent is both clean and spicy, creating a fragrance that works in the board room or on the dance floor with a date.